A business growth solution that leverages user data for multi-channel retargeting campaigns and performance measurement.
Unpack the architecture and features of the existing platform to develop new scalable features that effectively support business management and growth needs of the partnered brands. Therefore, to unlock the full potential of the platform for existing and future clients.
Led the development of feature improvements and additions icluding: enabling indexing for instant user attribute and behavior segmentation, modifying retargeting campaign processes, refingin marketing conversion tools (a landing page builder, an affiliate link generator, etc.), and creating an e-commerce solution (product catalogue, payments, order fulfillment, etc.)
Managed Online Marketing Budget
User Engagements Processed
Generated From Retargeting Tools
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